The next time you are thinking about buying a new product but you don’t have time to visit multiple product review sites to figure out which product is best for you, you might want to take a look at Reviewgist.com. Reviewgist’s sophisticated engine trawls well-known review sites and then dissects reviews by pulling out the subjective opinions. For example, if a reviewer expressed an opinion like “The camera takes good photos”, the Reviewgist semantic engine would be able to figure out that the reviewer had expressed a positive opinion about the picture-taking capabilities of the camera. The Reviewgist engine would then add this opinion to the other opinions about the product.