Redfin.com - Find, Buy and Sell Homes Online.

Redfin.com provides customers with the possibility to search for homes, arrange tours and, when they’ve found a home they like, draft an offer online. For each transaction, the same agent handles the negotiations, contingencies and paperwork; customers can meet their Redfin agent prior to submitting an offer. The service offered is half electronic, half personal. Redfin’s technology combines listings with objective data, including maps, property outlines, third-party appraisals and tax records among others. The Redfin agent handles home tours; pricing advice, offer presentation, negotiations, inspections and the closing process.

“Red fin is the industry's first online brokerage for residential real estate. We believe that technology, and a consumer-centered business model; allow us to offer better service than a traditional brokerage at a completely different price.”

Buying a home is not a mysterious, fearful process. There are three steps: finding a home you like, making an offer, and then closing the deal. At Redfin, customers will handle the first step only and the company takes care of the rest. Users are able to search into an incredible wealth of useful information regarding to homes. The site provides visitors with a quick and complete search engine, throughout this search users will be enable to gain access to a huge range of information, including photos, floor plans, price, detailed descriptions, virtual tours, streaming videos and have instant contact with the apartment community. It is a comprehensive real estate search engine with exclusive access to listing content, as well as new home and rental content from all over the Web.

How will they manage to compete with an increasing number of websites offering very similar services?