Predictad.com - Predictive Search and Advertisements

Google AdWords and Banner Advertising are so passe. What’s the next generation of online advertising? PredictAd is a viable option.

The service is an embedded search tool that auto-completes searches as the user types. Displayed at the bottom of the query box is a relevant advertisement. PredictAd benefits web publishers because searches are accurate and more efficient (you can click through rather than finish typing) and publishers receive money based on click through rates. Advertisers win because users view the ad directly within their field of vision, ads are entirely relevant to search, and there are geo-location possibilities.

“PredictAd's Search Assist refines queries by suggesting relevant phrases, and thus has an effect on the AdWords displayed on the back-end of your search engine. PredictAd's Reflecting Banners are a behavioral targeting ad platform that display relevant ad banners as a user is performing a search - in real time.”

Clearly PredictAd is beneficial for the web site publisher (primarily in terms of monetization) and the advertiser (relevant and real-time ad placement). However, PredictAd also benefits the consumer (beyond having targeted and relevant ad results): they have an auto-complete search function. It seems like PredictAd is a win-win for everyone.

How often do users search on blogs and other websites versus Google or Yahoo? Even if the search is an internal query for content on the website, will users trust an advertisement in place of a larger search engine?

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