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    InverSearch.com - Search Engine for Business

    inversearch

    InverSearch is a new kind of search engine aimed at connecting businesses and consumers. Through this site, businesses are charged by the number of responses they make to consumer inquiries, rather than by the number of hits they receive. Consumers who wish to submit inquiries establish free accounts. When those consumers send a query to businesses with InverSearch accounts, and businesses choose to respond, the businesses are charged, and dialogue between the two parties is exchanged. This site operates on the simple supply and demand model, fights the industry-wide problem of click fraud, and aims to save all parties time and money.

    In their own words

    “InverSearch is a search engine that bills its business users by the number of responses they make to consumer inquiries rather than by the number of hits they receive. InverSearch utilizes a Pay-Per-Response business model that does not affect the relevancy of search results or devour the budgets of advertisers. This method is different from the Pay-Per-Click system used by many search engines.”

    Why it might be a killer

    This site does ensure that advertising budgets are not eaten up, and the quality of information searched for is kept intact. However, whether consumers, or businesses for that matter, wish to take the time to create profiles is uncertain. But if you want true results, and not just starting places to query, InverSearch is for you. The number of consumer/business connections that can be made are subject to the number of users the site attracts.

    Some questions

    Consumers want relevant search results. In many respects, InverSearch is like a dating service, matching consumers with needs to businesses with solutions. It’s the beginning of a paradigm shift from the burden of searching being placed on the consumer. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch integrates seamlessly with the advertising businesses are already doing.

    Category: Search | Tags: commerce b2c
    Posted 16 Months 20 Days ago by lenorematthew | Source:

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11/23/2009
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