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In their own words
“InverSearch is a search engine that bills its business users by the number of responses they make to consumer inquiries rather than by the number of hits they receive. InverSearch utilizes a Pay-Per-Response business model that does not affect the relevancy of search results or devour the budgets of advertisers. This method is different from the Pay-Per-Click system used by many search engines.”
Why it might be a killer
This site does ensure that advertising budgets are not eaten up, and the quality of information searched for is kept intact. However, whether consumers, or businesses for that matter, wish to take the time to create profiles is uncertain. But if you want true results, and not just starting places to query, InverSearch is for you. The number of consumer/business connections that can be made are subject to the number of users the site attracts.
Some questions
Consumers want relevant search results. In many respects, InverSearch is like a dating service, matching consumers with needs to businesses with solutions. It’s the beginning of a paradigm shift from the burden of searching being placed on the consumer. Since businesses already respond to consumer inquiries that come from conventional business advertising, InverSearch integrates seamlessly with the advertising businesses are already doing.
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