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Looking for a new, trendy restaurant in your city? Or, looking for a good beauty salon in your neighborhood? Trying to find that plastic surgeon you’ve heard about? Insider Pages provides you with that hard-to-find local wisdom. It’s like the Yellow Pages but written by your friends. Insider Pages is neighbors helping neighbors find the best in your city. It is a twist on social networking, allowing people to sign up and connect with friends, and offering recommendations for local businesses and services. You’ll find local reviews of restaurants, dentists, beauty salons, doctors, preschools, and much more. It helps you hunt for everything from attorneys or financial planners to plumbers or dog walkers by using your network of online contacts and friends. To create reviews you must first register. Then, you can start building a network of personal contacts and friends of friends, and even enhance your reviews with photos. You can also find phone numbers and addresses through its white pages; get advice from insiders by just asking a question or by browsing advice in your city.
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| In their own words | |||
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“Insider Pages was created to help people find the best local businesses through recommendations from their friends and neighbors. Our site now has over 600,000 customer reviews from members across the U.S. and over two and half million people visit our site each month to get the Insider scoop on local businesses. We are continually improving our site and service as we strive to provide you with a better way to find a great dentist, hairstylist, pediatrician or even a hypnotherapist. So come back often and keep sharing your great reviews. Launched in 2004, Insider Pages is headquartered in the San Francisco Bay Area. Insider Pages is a local search property of Citysearch, an operating business of IAC (NASDAQ: IACI).”
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| Why it might be a killer | |||
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Insider Pages is a simple but great idea. It is built around the concept that the best way to find a local business is through a personal recommendation. Unlike the Yellow Pages or other search sites, it offers you the ability to search business reviews written by friends and other people in your local area or a specific city or zip code. People will probably appreciate the qualitative difference between an online detailed written review of a plumber in your area from someone you know and trust to a star rating from a stranger. As most local advertisers are phone-based as opposed to Web-based businesses, Insider Pages offers a pay-per-telephone-call system, providing local advertisers an effective way to drive customers to their business.
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| Some questions | |||
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Will Insider Pages be able to compete with big name search engines offering similar services? Yahoo! lets users rate and review businesses as part of its local search service, and Google aggregates reviews from the Web within some local results. Are they making enough of a profit to keep up to date info on all the cities that are coming in?
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