Hotwords.com - What is the World Searching for?

Hotwords lists the top 100.000 most popular searches on the web with trend and ranking reports. Hotwords has over 1.7 million keywords and phrases in the database and also holds historical reports for previous year’s top ranking words. Data is collected from various well known search engines and reports are generated many times daily so it’s easy to spot trends. This is a fantastic tool with endless possibilities. They are ranking the world’s most Popular Search Engine Keywords. In true web 2.0 style it’s a totally free service. They're still in very early beta and are running at about 40% throttle in terms of data collection. Hotwords doesn’t filter adult and offensive searches because they believe in displaying a truly accurate reflection of web searches. However they are working on an optional filter system that should be operational within the next few days.

“We have partnered up with several search engines. we are currently only running at about 40% throttle in terms of data collection while in early beta testing.. (This amounts to around 2.5 million searches per day)”

Hotwords is a free search engine keyword analysis on the web. Everything you'd normally find in a pay service you'll find at Hotwords.com including detailed reports ,comparison reports, related searches ,history information, Google information graphs and much more. A real stats junkies paradise. Hotwords is a great tool for webmasters helping to find rare yet popular terms (and misspells) to target your own website keywords for increasing search traffic. They are expanding everyday in terms of features and don't believe there is a similar product on the market right now.

Is the data showed on these searches reliable? Are the results accurate?