HomSALE.com - User Friendly Property Search

Madison based HomSALE is a new database/search engine of For Sale By Owner and brokered (Multiple Listing Service) properties in Wisconsin, with the world soon to come. What’s particularly noteworthy about the site is the ample number of opportunities users have to refine and customize their search to fit exactly the parameters they desire. Homsale been designed for both flexibility and ease of use. For a simpler search, start with a zipcode. Results lists basic information about each property, for instance, cost per square foot, number of bedrooms, and links to photos. To the right side of each result are four tools: one for research and comparison, another for saving a listing, the third for mapping a property, and the last for sending the listing. Users can further refine results by number of bathrooms, bedrooms, price and type. If a simple location search leaves too much to be desired, users can browse by radius or they customize their own search , inputting specific filters. Registering for an account is only required for email notifications and saved searches.

“Building a good search engine is sort of like writing a good haiku. Coming up with one that works well may require repeated and thoughtful effort. But crafted properly, the result can be incredibly simple and effective, even enjoyable. HomSale is a vertical search engine company based in Madison, Wisconsin and we're building the largest online database of ‘FSBO’ homes on the planet (well at least Wisconsin for now). Our goal is to make finding your next home a simple yet effective, enjoyable journey. We can't always promise you'll discover your dream home, but we'll give you the best chance possible to get a that bigger kitchen, a dedicated home theather, or a maintenance free yard. HomSale is powered by people who want to make things better. We want to create cool products, but not at the expense of the individuals who use them. That means building solutions that make sense to your mom, your uncle, your teenager, and even your dog. (OK, maybe not your dog.) We like to refer to it as property search made simple.”

HomSale stands out for its user-friendly UI. It offers an extensive list of filter and customization options and provides easily navigated elements. HomSale is geared for everyone, not just the techsavvy.

Besides advertising, how is Homsale going to make a revenue? How can homeowners list their own property?