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HiveSight is a web-based tool that helps marketers learn new information about consumers. HiveSight uses its technology to review and analyze numerous blogs and social media profiles, and from there, turn that information into consumer profiles. Currently, the site offers users over 20 million profiles. To utilize HiveSight’s analysis tool, users enter in the details of the consumer panels into the query box, and instantly they are provided information on demographics, consumer interests, trends, and various reports. Users can first acclimate themselves to the site through the Sample Queries function, or they may jump right in and enter their specific interest criteria into the search field.
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| In their own words | |||
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“HiveSight helps marketers discover new facts about consumers. Our technology sifts through and analyzes millions of social media profiles and blogs to construct consumer profiles. Use the query box to define consumer panels, and get instant reports on demographics, consumer interests, trends and more. It's the fastest, easiest and most affordable way to explore consumer markets and discover new insights. Just type in a brand, product category or consumer interest in the search box, and you're good to go. Or simply click one of the sample queries to the left to see how it works.”
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| Why it might be a killer | |||
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HiveSight is a fast, easy, and affordable way for marketers to obtain detailed and new information about various consumer markets. A bit of graphic development would add to this information-rich site.
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| Some questions | |||
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Could other groups of people, such as students, utilize this site? How can markers learn about the information available on HiveSight? How can users contribute and add their thoughts and opinions on the provided results?
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