GreenbackSearch.com - Environmentally Friendly Searches

Concerned about your carbon footprint while browsing the net? Even if you're not even sure what that sentence implies, take a look at GreenbackSearch.com. The new 'environmentally friendly' search engine sponsored by Google reduces the amount of energy expended by each search executed by using pixel colors which consume less carbon than does the traditional white interface. The site operates exactly like Google; the interface and options are extremely similar; the only difference lies in the colors of the interface. The site also contributes 50% of its profits to Carbonfund.org, a non-profit organization which aims to offset the environmental impact of our lives. When you register for the site (for free), GreenbackSearch tells you by how much you and your network of friends (you can send invites) have reduced your carbon footprints.

"Greenback Search is powered by Google, so you'll get the same high quality results, but Greenback Search gives back to the environment by using eco-friendly pixel colors, which really does save energy, and purchasing carbon offsets on your behalf when your searches earn revenue".

A great way to raise environmental awareness while performing an otherwise mundane daily activity. GreenbackSearch was wise to partner with Google in developing this new carbon-frinedly search engine; Google devotees won't be deterred by an unfamiliar interface. The site already has widgets available for Facebook or your website. Considering the popularity of Facebook widgets, GreenbackSearch could become extremely popular among the younger, environmentally-and-technologically informed generations.

It's unclear how GreenbackSearch intends to promote itself, considering it generates no revenue. By partnering with Google, who by Greenback's standards would be an environmentally 'unfriendly' search engine, aren't they somehow being hypocritical? Why not launch their own independent search engine?