Equilink.com - Search Engine for Equestrian Community

Equilink is a vertical search engine that specializes in all things equestrian. Whether you want to learn about Western riding, breeds, races, polo, vacations, equestrian products, services, whatever....this is the site for you. You can either enter key words into their search engine or refine your search through their categories and subcategories. Whichever route you choose, the search is likely to be successful. I liked the moving graphics for categories on the site, as it added to the visual appeal and accessibility of the site. It is obvious the creators of this site are genuinely dedicated to the equestrian community (which they prove by donating 10% of their revenues to equine rescue efforts). While niche sites for social networking seems to be successful, I don"t know if niche sites for search engines are something people are looking for as well.

Welcome to Equilink, the world"s most powerful equine and equestrian search engine. What gives us this incredible level of horsepower? Our 3 easy ways to search, for starters. Search by Keyword, Category or Discipline, right down to the geographical location you need, Throughout the U.S.A.!

Web sites serving niche interests seem to be gaining in popularity and use.

Are the current known seach engines such as Google and Yahoo not meeting the needs of this community? How will they advertise this search engine to the equestrian community? Are they making a profit?