Collarity takes search to a new level. Rather than returning with multitudes of irrelevant results, Collarity finds what you need. In effect, Collarity is a smart search engine which understands your preferences, your interests and your searches. Each search pulls up relevant successful results of ‘like minded’ communities of searches, giving you results that are contextually relevant. In other words, it uses the wisdom of the crowds. Your search is refined in collaboration with searches that others have made before you. Collarity’s Compass can be used with an existing search box or it can be deployed as a portable search service anywhere on your site. For sites supported by ads, Collarity shares the revenue. For sites without ads there is a usage based fee.