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In their own words
“Blackwell Synergy is the online journals service from Blackwell Publishing. It holds the full-text articles of over 850 journals, the majority of which are published by Blackwell on behalf of international scholarly and professional societies. The subjects covered range across Medicine, Science, Social Science and the Humanities.”
Why it might be a killer
Blackwell-synergy is a comprehensive directory of academic journals and articles that seems very useful for learning, research and professional practice. It covers a wide range of topics, from engineering to law and criminology, animal sciences and aquaculture. Smart and well-organized, the site is a powerful tool for students, librarians and academic professionals.
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How are they going to make a profit from the site? Will they add advertising from universities and related institutions, or obtain sponsorships?
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