Antya.com - Searches From the Ground Up

Antya is a simple search engine which aims to help give a name to new brands, businesses, or websites by taking advantage of uncertainty in a query. For example, if you can’t remember the name of a certain new restaurant chain that recently launched, but you can remember that it’s similar to Applebee’s, you can run a search for the latter and Antya will scan the internet for related terms. You can keep the results sorted by rating (user rating) or by relevance. On the other end of things, Antya also aims to help startups improve their visibility by focusing their marketing strategy on educating business owners on the advantages of updating their websites regularly. In the future, Antya also plans to offer a website construction tutorial for new businesses that don’t yet have a website.

Search engines today make it increasingly difficult to discover new brands or businesses. If you’re able to remember a brand name or an element of the brand name, well n good. If not, you’re left scratching your head trying to figure out what word you should key in to get the desired result. Many quality websites are not able to find their way through to the top 10 results because of cutthroat competition for the same space.
Antya - your simplified search engine - aims to solve this problem. If you're looking for a low cost airline that has just launched, but don't quite remember its name, key in a related airline on Antya, and you will find your result.

Antya could be particularly helpful for startups trying to gain visibility in cyberspace, since it doesn’t give preference to sponsored sites nor does it display results only according to relevance. It will be interesting to see if its marketing techniques will help further their cause.

Antya seems to be limited in geographical scope; when you run a search for “social networks”, for example, the results displayed are by and large what they would be in India and not necessarily in the US, Europe, or elsewhere. How to they plan on expanding their userbase geographically?