Car buyers now have a new tool on the internet and it is called AutoBrag.com, a free to use car search engine designed to help car buyers save time and money by answering the question: how and where can I find the best price on a new car. AutoBrag.com was established to simplify the process of buying a new car & to put consumers directly in touch with the dealerships offering the best prices no-haggle available. Previously, buyers who went online with the hope of finding a good deal on a new car would fill out long forms about themselves & what type of car they wanted. This information would be sold & in some instances resold as a lead to dealerships that would then contact the consumer—a nuisance to both parties, and revealing personal information that the consumers may not want to give out. The idea of AutoBrag developed after noticing how the lead generation process was evolving. Consumers have become more comfortable with using the internet to find information about cars & subsequently what dealerships to buy them from. The dealerships began to ask, ‘why spend money on lead lists when the cars would still be sold off the lot to the same people on the leads?’ And on the consumer level, why go through the hassle of putting in personal information & then have dealerships contact me whenever they want to? By using AutoBrag.com, consumers can simply contact the dealerships directly.