Wavem.com - Free Mobile Multimedia Application

WaveM is a free downloadable mobile application that gives users access to news, sports, tv-guide, mobile e-mail, and much more, right form their mobile phone. The system is currently active in Finland but they are expanding into new markets aggressively, meaning that it should be available in your area soon. After downloading WaveM to your phone, you are able to scroll through all of the available channels and also instantly check your email. All users of WaveM can send messages freely to each other, which include MMS messages as well. The service is completely free due to sponsorship arrangements whereby the sponsor inserts banner ads within the services meaning that you don’t have to worry about receiving advertising through other channels not associated with the provision of the service.

“WaveM Live! keeps information-addicted and active adults engaged in dynamic and interactive activity on mobile service that is designed to rapidly serve constantly changing information including news, curious phenomena, useful help, lifestyle services and mobile entertainment. WaveM Live! is a new mode of communication between friends, subculture communities and content partners. The service is now available in Finland and is being rolled out globally with select partners.”

Finland is a great testing ground for mobile applications due to its small size and the fact that usage of mobile technology is very widespread. The service appears to be gaining popularity in Finland and it should stand a good chance of spreading through Europe rapidly. This rapid spread should be aided by built-in viral growth mechanisms like the ability for WaveM users to send messages freely between themselves.

This service is probably only going to appeal to users who have either a PDA or a similar device with a large screen size. Will WaveM be able to spread to the US or will it have to wait for the majority of Americans to switch to more advanced phones complete with larger screen sizes?