UnWiredBuyer.com - eBay Bids and Updates Go Mobile

With UnWired Buyer 2.0, eBay buyers and sellers can now receive updates and place bids in the final minutes of an auction, from any mobile phone or computer. Once registered, your free UnWired Buyer account automatically synchs with your Watch List on eBay, updating several times a day. You choose whether you would like to be notified by email, phone call, or both, when one of your watched auctions is coming to a close. You also set criteria such as target price, to determine whether or not you should be notified as a particular auction ends. Once you receive the phone call from Unwired Buyer (three minutes before an auction ends), you enter your PIN number and can then place bids through your mobile phone. You can get real-time updates, bidder status, automatic price updates, and hear a countdown to the end of the auction. Sellers can also sign up for the service, to use UnWired Buyer for monitoring their sales.

“UnWired Buyer provides an innovative voice-based commerce platform that delivers real-time, actionable notifications directly into the consumer's hands anytime, anywhere. UnWired Buyer is able to extend commerce to US based mobile phones, enabling event-triggered transactions via voice. The company's first service offering, UnWired Buyer for eBay, allows users to remotely bid in the final three minutes of an eBay auction.”

According to UnWiredBuyer.com, the site has placed over 300,000 calls to eBay shoppers and interacted with 1 million eBay auctions since October 2005. The more users start participating, the more the service will become popular as eBay buyers catch on to the advantage UnWired Buyer members have in an auction. The advantages are many, since the service reminds you of the end of an auction and also gives you the opportunity to quickly update your bids as an auction closes, no matter where you are.

Will UnWired Buyer add an option that works via text messages, for those times when a user can not pick up an actual phone call? Where will this site make its profit?