SniffU.com - Get Sniffed, Find Your Friends

Sniff is not your average oddly named, recently launched, Facebook accessory with a cool kids in Sweden cult following. Sniffing your friends, as lovely as it sounds, is actually a handy little service that lets you and your friends connect without all the hassle. Say you’re at the bar uptown and want to hook up with some of your surburbia-dwelling buddies, and because you’re nice you’ll meet them halfway. With Sniff, this is fantastically easy. Sniff works with your mobile. You text sniff along with your friend’s name to the Sniff service. Sniff will text you back with their location and a map. It works with Facebook so you can add all of your friends at once. You can also locate them via the web or on your mobile. With the Facebook app, all the Facebook features apply so can choose who knows where you are and what friends you want sniffed. It’s not free, but each sniff text will be integrated into your carrier’s bill.

“sniff is the social network integrated friend finder. It allows you to create trusted relationships with your close friends and family on your mobile, and get permission to know where they are — but only when they want to be found.”

Sniff is a sound idea. It’s ideal for the on-the-go jetsetter who doesn’t have time to Mapquest each new locale. It makes connecting with friends fast and easy. The Facebook integration doesn’t hurt either.

Can Sniff beat the competition? Will users want to pay per text? Or will this be Sniff’s main deterrent?