Snappler has nothing to do with the salty sweet line of lemonades and pink tea refreshers and a lady full of funny retorts. No, Snappler is a new publishing platform designed for your mobile. Sure there are heaps out there already—you’ve got your Tapiocas, and your PixPulses among others. But Snappler was delicately coded to harness your phone’s web powers for easy publishing. The key here is that Snappler does without MMS, which other sites use to transfer web content from mobile devices. With Snappler, you can do everything directly from your mobile. There’s no need to head to a web café or go home to your PC to start adding content. Snappler is easy to install—simply create your own page, user name, and password, then connect to the install page. Once installed you can publish up to 100MB of content a month for free. Snappler supports a variety image, audio and video formats including MP3, WAV, JPG, PNG, MPEG4, and GIF.