oMoby.com - Search Products Visually With Your iPhone

oMoby is one of these services that highlight how useful a smartphone can truly be. In principle, by installing the provided app you will be able of photographing anything with your iPhone, and upon doing so a search will be carried out.

The results of the search will include product information such as price and reviews, not to mention links for actually buying the product.



The way this works dispenses with the (until now) traditional practice of having to scan a barcode just in order to retrieve a product’s information. In technical parlance, what oMoby does is to execute a search process which is powered by a visual intelligence engine that relies on image labeling.

The correct way to take the photo is thankfully explained on a YouTube tutorial, and you basically must try and get the product to fill the screen. The ideal products to photograph and have searched, then, include items like books, CDs and DVDs if only because you can manipulate them in order to get a perfect photo. Still, every single product should be searchable in due time, and the fact that an API is available to those who ask for it can but accelerate the development of this technology.