OCodes.com - Redefining Mobile Marketing

Mobile marketing is something that has yet to reach a point in which content is delivered to consumers without actually getting on their nerves. There is nothing more infuriating than to be waiting for a pivotal SMS only to receive one that offers you a vacuum cleaner for half the price.

There is really no easy way out of this dilemma - SMS marketing will always invade the space of the user. But someone has been intelligent enough to approach it all from the opposite angle, and come up with this startup.



O-CODES is a marketing platform that lets consumers request more information about any product that they have become interested in. It is them who send a SMS asking for the information. The SMS they send will include a code that you have had printed offline. Customers will then receive all the information on their mobiles.

These codes are (obviously enough) the O-CODES after which the site is named. As you can see for yourself, we are talking about a shift in the way products are marketed. Only time will tell if it is a more fruitful way to market anything. But we will all agree already that it is less intrusive than other ways of mobile marketing. That surely is a good start.