MyNuMo.com - Create, Buy & Sell Ringtones, Music, etc

MyNuMo.com is a website in which users can buy ringtones, wallpapers, videos and comics for their mobiles. But they can also be the artists and create ringtones, wallpapers and videos and sell them to other users. Users create all the previous by downloading the free tools from MyNuMo.com. MyNuMo.com is now creating mobile games. This is the case of the iWhack, it is the first game for the i Phone, this gives a good idea of how MyNuMo.com is innovating.

"MyNuMo is an online community that lets its members create, show, and sell mobile content. We provide tools for creating and publishing mobile ringtones, wallpapers, and videos. The MyNuMo mobile portal delivers independently created content that’s rated by real people around the world, and delivered right to your mobile phone. MyNuMo is selling user-generated content to mobile users with direct billing and delivery agreements on ALL major US carriers."

Mobile content is a big market and MyNuMo makes it easy for anyone to get into it. They are unique in that customers can buy the content and have it billed to their phone bill. Unlike the competition they are 'approved' and provide a painless shopping experience for the customers of the artists. Web 2.0 tools allow artists to show and sell their content from MySpace and other websites. In addition their iPhone initiative gives them a unique entry into this ideal demographic.

Is creating games for the iPhone the only way in which MyNuMo.com is going to set appart from the rest of the mobile web sites? Is it good to waste time on creating games that only work for one mobile?