Mippin.com In their own words
"Mippin is the exciting new way to get your favourite internet content on your mobile phone.
Mippin delivers the latest news, blogs and other web content in the perfect format for your phone – giving you the control to discover and share what you want."
Why Mippin.com might be a killer
Mobile browsing is still a relatively underdeveloped market—there are many companies that try to mobilize content, but they aren't as clean and easy as to attract many consumers. Mippin actually reformats text and resizes images, stretching content over pages to get a crisp, vibrant look. It's very user-friendly, as they've stripped away the complexities to leave an elegant and simple interface. They have content partnerships with 60 companies and index 1000 news feeds already.
Some questions about Mippin.com
Will mainstream consumers find Mippin to be the fix for mobile browsing? Is mobile browsing too limited an activity to expect major numbers for Mippin?
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