In their own words

"innerActive Smart Media is a software technology company that provides innovative ad-funded mobile advertising solution for mobile operators, portals, advertisers and digital content providers. innerActive's platform enables scalable and dynamic product placement solutions for rich media mobile content as well as digital coupons management, according to the users' profile and interaction with the content."

	Why it might be a killer

InnerActve is leading the world market for mobile marketing and advertising, that is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. By 2011, the value of this market will reach $19 billion, including mobile search and video advertising.

	Some questions

How many mobile operators worldwide will use this technology in the future? When they will launch this service commercialy?

	Updates

innerActive just compled a $1.5 million finanacial round from private investors.
The compnay finished an ad-funded mobile games pilot with Israel's largest mobile operator Cellcom. The trial showed results of 44% Click-Through-Rate (CTR) and 19% Acquisition rate for Mobile Advertising Campaigns, indicating a breakthrough in marketing via mobile phones.