IceBrkr.com - Seen Someone you Fancy?

Say you're sitting in a bar and see someone you fancy across the room. Ice Brkr lets you send them a friendly 'hello' using just your mobile phone. If you get a friendly reply technology stops. You walk over and have a chat. To use Ice Brkr you create a simple profile online. Then you log on with your mobile once you're in the bar. Once logged in, you see pictures of other people in the very same bar. When you send them a message they can see you too and decide whether to invite you over for a chat. Etiquette rules are strict. If they get complaints from people who feel they've been approached without their permission you could get banned.

"Our thinking is radically different. We know you're busy. But you make time to socialize with friends... So why not give you a mobile dating service that is unlike any other service out there. One that actually let's you meet people while you're out with your mates. One that fits seamlessly into your lifestyle."

Ice Brkr is like a MySpace friend request, but in the real world. And instead of relying on detailed profiles Ice Brkr leverages what humans have done successfully for thousands of years - determine who they fancy by looking at the real person, and then deciding to get in touch.

How is Ice Brkr different from other mobile dating services?