In their own words

“Hovr is the world's first ad-supported consumer based mobile content provider spearheading the evolution of a free mobile content based social network across Mobile platforms. Hovr provides loads of titles from a dozen world class mobile game publishers, all available to users at no cost.”

	Why it might be a killer

Consumers around the world are actively consuming increasing amount of mobile content. They are doing activities such as SMS, playing Mobile Games, mobile emails, IM, ringtones and wallpapers, etc. Hovr provides consumers who are interested in mobile games, a way to easily find games, play them on their PC, download them on their mobile phone and play them, all free of cost to the consumer, supported by targeted, unobtrusive advertising. In addition, Hovr provides features and tools to these consumers to not just play these games for free but to be part of a fun, engaging online and mobile social gaming community where people form online and mobile avatars and profile, meet friends, for groups, compete for high scores, participate in contests, message and trash-talk, jazz-up their avatars, etc.

	Some questions

How will the site advertise itself? Will it generate enough traffic to keep it going?