DialDirections.com - Free Directions via SMS

Whether you're tired of getting lost or simply are in need directions to get to your friend's wedding, Dial Directions is just the thing you've been looking for. This voice activated service will give you point to point directions with a quick phone call. To use it, simply dial DIRECTIONS, answer a couple questions about your destination, and you'll receive a text message with all the info you'll need in a matter of seconds. The service is currently available in DC, NY, San Francisco, San Diego, Denver, LA, and Sacramento. They're expanding to more metro areas soon. Another recent enhancement is their event directions feature. Now anyone can list an address for an event with DialDirections. Attendees can get directions by dialing and asking for the event title. They'll also provide event times, personalized greetings, and details for upcoming events.

"Dial Directions is a free, new, first of its kind voice-activated service that provides driving directions to all cell phone users. With one quick phone call from your cellphone, you can ask for directions to wherever you want to go - any address, intersection, nearest business chain or a posted event. Driving directions are instantly sent to your cell phone by text message.
Dial Directions works from any cell phone, on all carriers and handsets. Best of all, it's FREE!"

DialDirections is a very handy and cool app. It's got some nice features and it's free and easy.

How will they fare in front of the competition? Will the expanding cellular gps market have an effect on the company?