Colibria.com - Mobile advertising application

Colibria, a Norway based Mobile Instant Messaging (MIM) solutions comapny, has introduced a mobile advertising application, IM-MobileAds. The application enables banner ads to be inserted into the MIM interface, including the ‘buddy list´ and messaging screens. Users who receive banners ads via there phone can click through for more information, or other possible features, such as coupons, which are of course to the advertisers´ discretion. The mobile advertising application is going to complement an already existing portfolio of Colibria´s MIM solutions for operators and service providers.

“Colibria is a leading international player in the field of Mobile Instant Messaging (MIM) and Presence solutions, operating from its global headquarters in Norway and locations in the UK, Belgium, Spain, Singapore and the Philippines.”

Advertisers are always looking for ways to reach more potential customers. As the number of mobile phone users and SMS being sent increases dramatically, advertisers will look to use this extreme growth as a new and very useful medium for advertising. The company has large, successful partners, such as Nokia and Motorola, and therefore, together they have a great chance as being one of the first to really get the ball rolling in the mobile advertising world.

Will mobile phone users have the ability to not receive advertisements?