Cellfish.com - A New Fish in a Sea of Mobile Content

Just when you thought there couldn’t possibly be another player in the mobile media content feild, there’s a new fish in the sea. Cellfish allows you to play and share media content off all types, games, polyphonic and real music ringtones, videos, photos, text, you name it. Cellfish’s main point of difference is that it acts as a mobile entertainment sharing service while still maintaing the use of the aforementioned content independent of changes that your service provider makes. Cellfish was launched by Lagardère, publisher of Elle magazine, and still retains rights as part owner.

“Download games, polyphonic ringtones and real music ringtones, share free videos and photos with your friends on your cellphone. We have all genres: Alternative Rock, Blues, Classic Rock, Country, Dance & DJ, Hard Rock & Metal, Indie Music, Jazz, Latin Music, New Age, Pop, R&B, Rap & Hip-Hop, Reggaeton, Rock, Soundtracks and more. We also have thousands of free images and videos posted by users to choose from: comedy, funny ads, entertainment, animations... Our service is compatible with most current Motorola, Nokia, LG, Samsung, Panasonic and Sony Ericsson phones and available on AT&T Cingular, Verizon Wireless, T-Mobile®, Sprint, Nextel, Virgin Mobile, Suncom, Alltel, Cellular One, Boost, Amp'd Mobile, Midwest Wireless, nTelos, and Cellular South.”

This is an interesting mashup of media services, and it’s worth taking a look at amid the handfuls of others trying to do the same thing. There is definitely still room for one more big player in the mobile media content industry, and Cellfish may or may not be it depending on a few things. Upon being able to purchase ringtones and download games, you can also share media with your friends from your mobile device; on top of this, the PC to mobile content sharing presents a major point of difference between Cellfish and their competitors. Cellfish Media isn’t exactly an impoverished startup either, considering last year they pulled in $120 million in revenue from their mobile services and have recently brought in a round of venture capital funding led by Humagade Group, Solidarity Fund QFL, and Telecom Media Fund at $60 million.

I am concerned about the legal right they are, or rather, aren’t giving to the musicians of the content they sell. What are their policies regarding ownership?