811.com - Free Cell Phone Messaging

811.com is a free cell phone messaging service. It allows users to send unlimited free private messages to any cell phone and send pictures to your friends’ cell or your own. You can also send your personal audio files to your cell phone and enjoy them on the go, even create and send your own ringtones and transfer your video clips to your cell phone. The site also includes some fun stuff you can send to your friends like jokes, horoscopes, pick up lines, love ideas, excuses, annoyances, insults and funny ringtones. A toolbar is available to download, including extra features like searching the web through multiple top search sources, a free cell phone book and free cursor search.

Send Text, Images, Ringtones and Video to any cell phone. It's Free.

The site targets a huge potential audience as the mobile market is still growing Neat concept, convenient and easy to use. Registration is not required. What’s most important, users can save money while sharing pictures, videos, ringtones and the like just for free.

How are they going to make a profit, since there doesn’t appear to be any advertising? Will 811.com be able to grab a significant portion of the mobile market?