Zimini.com - Receive Coupons & Specials on Your Desktop

Zimini is a free software application that shows you offers, coupons and promos on your desktop based on personal preferences you"ve entered when registering (such things as what are your favorite sports, what are your favorite foods, what types of movies do you like). The good news is that the site collects your personal preferences but you don"t have to enter your address or phone, so you avoid being spammed incessantly. As a merchant, you get a network of potential customers that you have targeted by entering demographics data. This site is simple and seems to be one of those rare applications that serves both the customer and the business equally and fairly.

Our vision is to bring consumers and merchants together in a way that is respectful of consumer"s private information, and provides coupons, offers and promotions that are truly relevant and interesting to them. We want to make it easy for consumers to get great offers, promotions and coupons based on their unique interests while keeping their information private. We want to help merchants, whether their on the web or just down the street, find customers who will love their products and services. And, we want it to be easy for everyone! Really easy.

This is a perfect meshing of a service that benefits the customer and the business.

How are they going to increase the traffic to their site? Are they getting enough customers to make a profit? Does this work better than the local Pennysaver or newspaper or mail?