Yieldex has just emerged as the winner of the recent Amazon Web Services Startup Challenge, and the services it renders open a window towards a different approach to web publishing.

In principle, the solutions on offer enable publishers to get more revenue from their premium inventories. The basic premise is that of letting companies forecast inventory and predict how different ads will be delivered to ensure that premium inventory will not remain confined into remnant networks.
To these ends, the company has developed three different tools. The first goes by the name of “Proposal Analysis”, and it makes for weighing up targeting and related campaign considerations. The second is entitled “Delivery Planning”, and it takes care of providing recommendations for optimal scheduling while enabling the users to sell guaranteed inventory at a premium. Finally, the “Yield Index” is there to help you increase the revenue from your actual inventory.

The corporate site also includes a wealth of information on the company founders and the objectives and vision of Yieldex. Information for prospective partners is likewise included, along with a “Careers” section where employment opportunities are described one by one.