How do you advertise your site? It's easy to paste some ads on and have no real worries, except that you're probably not going to make that much money. Rather than going the simple, and unsure route, you could try YieldBuild. YieldBuild optimizes your ads for you so you don't have to do any tedious legwork. They'll take into account such factors as placement, ad network and color in order to make your ads work their best. Basing their work on both demographics and best ad practices, they guarantee that you'll make more. Their specific slant is towards design. They use algorithms and tests to determine what works best as far as the layout, ad network and style combination goes. This takes around 100,000 impressions, but they are working on new developments.