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Advertising is given a new edge with wunderLOOP. The company specializes in targeted adverts. They keep tabs on real-time consumer behavior analyzing it against demographics data and market research data from AGOF, Nielsen NetRatings and comScore among others. This allows targeted, specific ads to be displayed at the moment of the user’s actual interest. wunderLOOP adapts immediately to user behavior. Editorial targeting insures that ads are placed next to contextually relevant content. Search targeting sends dynamically context based links out based on search queries. Basically, the ads become more relevant, which increases brand awareness, and produces sales.
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| In their own words | |||
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“wunderLOOP (formerly 7d) is the market leader in targeting services for advertising, content and e-commerce. wunderLOOP technology integrates all available information to enable precise targeting of Internet users. It continuously analyses users’ current behavior – what they click or their queries in search engines, for example – and compares in real time the wunderLOOP customer’s market research data from AGOF, Nielsen NetRatings and comScore, to name but a few, and, with the user’s consent, in-house data such as CRM profiles.”
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| Why it might be a killer | |||
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This integrated brand of advertising is a dream for marketers. Targeted ads based on real-time behavior assures that viewers are engaged and therefore less likely to ignore ads. As consumers are more and more ad-savvy new ways of advertising such as wunderLOOP need to be developed.
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How does wunderLOOP compare to other ad services? Is it really as new and innovative as it sounds?
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