Voodoovox.com - The Telephony Revolution

Voodoovox is endeavoring to improve telephony in all possible ways, but mostly for the business invested. They offer ad-supported telephony solutions for high call volume businesses, ad agencies, and publishers. Their In-Call network, they claim, will be the next 'breakthrough advertising channel'. Companies using Voodoovox will be able to directly reach their consumers in a precise and timely manner. So what exactly is their innovative and pioneering proposition? Audio ads. For example, Voodoovox can insert audio spots directly into a company's callstream; instead of hearing vapid hold music and cyclic apologetic messages, callers will hear targeted, engaging ads. They've got three main products: RadioVoodoo, myVox for social networking, and On-hold network their inspired solution for ameliorating the on-hold situation.

"Telephony will be free, and VoodooVox's In-Call Mediaâ„¢ will make it happen. VoodooVox's patent-pending In-Call Mediaâ„¢ process involves the targeted insertion of ad-supported audio content directly into the call stream of any type of phone traffic, providing new revenue sources for the call "publisher," and additional features and services for the caller."

As the company itself says, telephony is the new page view. Using audio technology, Voodoovox aids companies in capturing audiences. Call centers and high call volume businesses would do very well to insert interesting, targeted ads, news, sports, and entertainment items into their hold time, in place of the normal muzack which everyone hates anyways. Voodoo also offers audio solutions for social networks which is a very popular and potentially lucrative industry.

Is this really something groundbreaking? Many companies, especially call centers have already developed similar on-hold protocols breaking away from the normative music and thank you for holding phrase. What's the pricing look like?