VoloMedia, founded in 2005 and formerly known as PodBridge, is a provider of advertising, metric and reporting solutions that allow audio/video publishers to profit from downloads through advertising. The technology allows advertisers to target key, high-value emerging markets. VoloMedia just received a third round of funding for $3.5 million. Advertisers can target downloads in the video/audio space which is one of the fastest growing industries on the web. VoloMedia provides advertisers with the metrics necessary to run a highly successful advertising campaign and capitalize on this potentially lucrative industry.
“VoloMedia provides advertising and audience measurement solutions for downloadable media. Our patented Virtual Media Bridge™ is the foundation and technology for the advertising insertion, dynamic advertising rotation, audience metrics, and reporting. Our measurement and reporting system is built with our unique DataPACT technology that delivers data Presentation, Accuracy, Comprehensiveness, and Timeliness. We offer an online portal for anytime access for managing media and advertising campaigns as well as getting the latest reports.”
Advertising may be the long sought after solution that allows producers of audio/video content to profit from the download of their material. Volomedia looks to be a key player in this emerging and rapidly evolving space.
The company already has some high-profile customers using its engine. Will they be able to capitalize on this and the significant funding they’ve already received?
Visit website:
http://www.volomedia.com
Category:
Marketing
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Tags:
podcast advertising
multimedia advertising
targeted advertising
media advertising
