Turn is the future of CPA advertising. Through their constantly updated algorithms, ads are analyzed and then targeted towards a specific audience based on 60 different variables, such as the brand strength, category, and past performance. There´s an evaluation every time an ad impression occurs, 20 times more than the typical networks use. Advertisers set their own Cost Per Action bid price, and actions can include anything from the amount of time a consumer spends interacting with the advertiser´s website, to a product sale, to anything the advertiser wants to specify. When a request for an ad impression comes in, Turn creates an auction that includes all of the advertisers whose ads are relevant according to Turn´s algorithms and the advertiser who “wins” is the one that has the highest effective CPM, determined by the bid price and how frequently the action happens. In this way, everyone generates the most possible revenue out of their actions.