Turn.com - World’s First Automatic Targeting, Bidded CPA Ad Network

Turn is the future of CPA advertising. Through their constantly updated algorithms, ads are analyzed and then targeted towards a specific audience based on 60 different variables, such as the brand strength, category, and past performance. There´s an evaluation every time an ad impression occurs, 20 times more than the typical networks use. Advertisers set their own Cost Per Action bid price, and actions can include anything from the amount of time a consumer spends interacting with the advertiser´s website, to a product sale, to anything the advertiser wants to specify. When a request for an ad impression comes in, Turn creates an auction that includes all of the advertisers whose ads are relevant according to Turn´s algorithms and the advertiser who “wins” is the one that has the highest effective CPM, determined by the bid price and how frequently the action happens. In this way, everyone generates the most possible revenue out of their actions.

“Our mission is simple: to deliver the most effective advertising in the world. But how we do it is what makes this company so revolutionary. With careers spent at companies like AltaVista, Ask Jeeves, Overture, and Yahoo, we know first hand what it takes to create a truly revolutionary ad platform. By combining our automatic targeting technology with an innovative bidded CPA pricing model, Turn will deliver unparalleled relevance, unprecedented ad coverage and unbelievable profits for advertisers and publishers.

As they say, “These days marketers need to use all the targeting approaches they can find.” The industry in need of their services is huge and they already have a lot of big names trying out their site. They´re still in beta and only launched in November, but already have had over 25 million unique viewers.

Will the possible Google version be a threat?