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Looking for the new wave in online advertising? Tremor Media is a good bet. The company, which recently received $11 million in B round funding, specializes in in-banner and in-stream video advertisements. The company has an impressive list of clients (Disney, Sony, Yahoo) and website publishers (many top-tier publications). The advertisements themselves, while they do vary, appear in excellent resolution and are eye-catching and targeted. Tremor Media’s ad network is extensive, reaching 92 million people per month across over 800 publishers. Finally, the company reports having industry-leading click-through rates.
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| In their own words | |||
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“Tremor Media provides advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 92 million unique visitors per month. Tremor provides publishers with a full suite of products and services to monetize streaming video and maximize ROI.”
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| Why it might be a killer | |||
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With web advertising only getting bigger, and online video increasing in popularity, video and interactive advertising are going to be on top. As the industry leader in click-through rates, Tremor Media is a smart bet to be a killer. The added confidence of its lenders only solidifies this belief.
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| Some questions | |||
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How will the consumer respond to increased online video advertising- a service that has traditionally been free? Will the industry continue to grow as it gets more and more saturated (and ads themselves are more and more intrusive
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