Tremormedia.com - A Seismic Shift in Advertising

Looking for the new wave in online advertising? Tremor Media is a good bet. The company, which recently received $11 million in B round funding, specializes in in-banner and in-stream video advertisements. The company has an impressive list of clients (Disney, Sony, Yahoo) and website publishers (many top-tier publications). The advertisements themselves, while they do vary, appear in excellent resolution and are eye-catching and targeted. Tremor Media’s ad network is extensive, reaching 92 million people per month across over 800 publishers. Finally, the company reports having industry-leading click-through rates.

“Tremor Media provides advertisers with in-banner and in-stream video advertising opportunities on top-tier publisher sites with a combined 92 million unique visitors per month. Tremor provides publishers with a full suite of products and services to monetize streaming video and maximize ROI.”

With web advertising only getting bigger, and online video increasing in popularity, video and interactive advertising are going to be on top. As the industry leader in click-through rates, Tremor Media is a smart bet to be a killer. The added confidence of its lenders only solidifies this belief.

How will the consumer respond to increased online video advertising- a service that has traditionally been free? Will the industry continue to grow as it gets more and more saturated (and ads themselves are more and more intrusive