Teracent.com - Learning-based advertising network

Advertising has officially gone WWW; the internet is now the most efficient and easiest way to advertise products and services. Teracent purchases ad space on quality web sites and then uses this space to display highly targeted product advertisements from relevant merchants. Your company may find Teracent´s services useful in advertising your products or services. It´s called “learning-based advertising.” Teracent"s technology discovers popular products and also learns which product ads are hot on which web sites. The site keeps track of changes in product popularities, so that it can react quickly to it. Their “learning engine” uses a complex array of mathematical algorithms to track the effectiveness of ads continuously and adjust the targeting heuristics. This mechanism allows a merchant"s product ads to be effectively targeted regardless of the keywords and content on the page. In this way, the product is properly displayed and its chance of becoming a hit is improved. Teracent provides a comprehensive catalog of consumer products, services, and offers by partnering with leading online merchants and merchant-aggregators. Publishers can start working with Teracent by signing up and placing a small javascript on their web site.

“Teracent is a next generation consumer product advertising network that uses learning-based matching, rather than content analysis, to determine popular product advertisements.

The combination of intelligent technology and smart thinking is sure to provide good advertising for businesses. It is a different concept and if it proves to work, it will be very popular.

How will the site´s services work for smaller businesses, such as massage therapists or tourism operators, who don´t necessarily fit the same consumption patterns as do retail products such as cameras?