Tailgate.com - Zero Click Through Advertising

Get rid of shopping cart abandonment syndrome with Tailgate, a new online advertising platform which allows those running an eCommerce site to enable purchases directly from the ad campaign. Clicking through and losing customers is no longer an issue when consumers can interact with your banner directly from the site you place your campaigns on. Think of it as a simplified-eCommerce store you can place on multiple locations on the web.

TailgateTM lets your customers buy from you directly from your ad campaigns. Why just advertise when you can let your customers buy from you in the same location? TailgateTM extends your eCommerce capabilities web wide and lets more people buy from you in more places

This is a winning platform from all vital ends of the spectrum, benefiting advertisers, publishers and consumers. Publishers should feel more confident placing ads that no longer just take up space and if anything, cause people to click through and abandon their site. Consumers can buy what they want at the point of viewing it, without having to click through and lose the page they are currently on. Finally, advertisers will run more effective campaigns, this platform should drastically cut numbers of consumers who lose interest after clicking through.

Could they also create an environment where buyers and sellers of advertisements are able to connect, to more effectively place ads on desired websites and blogs?