SiteHoppin.com - A Mashup of StumbleUpon and Beer

When you’ve had a few drinks too many, chances are you’ll happen upon some interesting, if perhaps unsavory, situations. Take this concept to the web and you’ve got StumbleUpon for the chronically inebriated: SiteHoppin. This site aims to be the iPod shuffle for the web and it even works on your iPod touch and iPhone. And of course, there isn’t much headwork involved at all; you can peruse through all the web without having to type in keywords or clicking around various sites. Just sit back, relax. You can, if you’re up to it, take part in discussions and do some tagging. You’ll earn beer credits for each time you go site hoppin’; these in turn can be used for advertising your own personal page on the site.

“SiteHoppin is a new Browser-within-Browser that let's you find new interesting sites like an iPod by Tag Browsing.
• SiteHoppin also works on iPhone or iPod Touch so you can browse the web on the go.
• Earn Beer Credits and use them to get free traffic or sell them to advertisers later down the road for cash.”

This will appeal to beer lovin’ college types. After a hard day’s studying, what better way to relax then to go site hoppin’ with a beer in tow. It’s like watching TV, but, it’s more interactive, and you’re bound to find some interesting stuff.

Because sites are shown in an iFrame, there’s really not much interaction going on here. You’re limited to watching, and nothing else. It’s basically advertising. How do they plan to monetize this?