RollMio.com - Pay-Per-Video Marketing

Rollmio is a consumer generated network which uses a pay-per-video marketing model. It targets bloggers, videographers, directors, and publishers alike (Creators), asking them to create and submit videos for cash and prizes when the video is selected by a client. Bloggers (aka Promoters) get paid by posting their Rollmio favorites on their site or blog. Videos can be made however creators wish, via cellphone, claymation, Super 8, digital cameras, whatever. Once made, clips can be uploaded on the 'my page' section of your account. Once reviewed, the clips will be available on Rollmio for Promoters to post on their blogs. If a client selects your clip you'll get paid. So far they've only got one client—Pentel—but the service could become quite popular with is win-win proposition.

"rollmio is a consumer generated creative network where anyone can participate as a CREATOR or PROMOTER.

As a CREATOR, you can create video commercial clips for clients(brands） in need of powerful consumer insight and fresh creativity.

As a PROMOTER, you can promote the video commercial clips you like by introducing them on your blog.

CREATORS will receive cash and prizes when their video clip is selected by the client, and PROMOTERS can earn money by promoting the selected video clips."

Rollmio works on several fronts—clients get fresh, new, and relatively cheap talent, creatives get to showcase their work and get exposure, while bloggers get to earn some cash simply by posting content. They've got a clever business model which empowers all parties.

How soon will Rollio expand its creative opportunities? Will they develop further partnerships giving creators and promoters more flexibility?