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RefreshPartners provides end-to-end marketing for social networks. They not only provide analytics and demographics, they also offer personalized campaign management and performance tracking. The company has recently launched Refresh Analytics, an analysis tool for Facebook application developers. The tool is designed to help developers understand their demographic audience, offering them information about how users interact with their applications. Refresh also tracks changes in user demographics including age, location, gender, number of friends and even political views. In fact it covers 13 demographic factors and 6 interest categories. Developers will get daily snapshots of about 1000 users. The app is 100% free for application developers.
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| In their own words | |||
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“Refresh Partners is boutique marketing agency focused on developing fresh online experiences using social media and innovative business models.
Founded in 2007 by two marketing and technology executives with over 25 years of combined experience, our expertise is in identifying essential success factors, business model strategy, executing and then analysing the results.
Using proven best-practices and only local talent, we ensure that your project or campaign is successful.”
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| Why it might be a killer | |||
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Facebook applications often are difficult to monetize. Refresh’s analytics tool provides an extremely useful source, especially as it’s free. Developers can use the stats to improve their advertising revenue, to make their app more appealing to users, and to better understand the dynamics of their app in relationship to Facebook.
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| Some questions | |||
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Will Refresh offer a more customizable analytics tool for developers? Is this to remain free?
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| Category: Marketing | tags:
facebook applications developers analytics demographics refreshpartners
