Podbridge.com - Making Podcasts Profitable

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“Podbridge is an audience measurement and advertising network service developed by a group of technology, media and advertising professionals, and funded by leading venture capital firms. Our goal is to offer media companies a measurable, reliable business model for podcasting, and to serve as a bridge between podcasters, advertisers and consumers, connecting them in ways that benefit all of them.

Podbridge allows podcasters to incorporate high quality content into their programs, without having to worry about costs; listeners won´t have to pay a subscription fee, and advertisers are better able to target their ads. Podcasting in general is gaining in popularity with over 17 million Americans having downloaded a podcast last year alone.

Podbridge, to some, might appear simply as more spyware; it does after all track what you´re listening too. Also, who really wants to hear ads? They´re on the radio, and they´ve infiltrated internet radio, do we really need more ads? Podcasts appeal to a mainly academic, affluent audience, which means that they´re probably not keen on the adverts, which also means that the revenue might not be as large as advertisers might wish.

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