PlacementSpot - Video Game Ad Placement Portal

PlacementSpot is a newly launched platform that aims to put product placement marketers, advertisers, and video game producers into contact with one another in an open arena to find the opportunities they desire. This online marketplace allows game companies to list current opportunities for brands to place ads in their upcoming games. Advertisers are also able to use the platform to tell game companies what sorts of advertising campaigns they will be running in the future that could be potentially inserted into games. The aim of the company is to cut out the expensive advertising agencies of this industry by serving as an easy to use middleman.

“Placement Spot LLC is an emerging advertising partner for marketers and video game production companies across the globe. As a provider of a centralized marketplace for video game advertising and branding opportunities, we strive to increase the profitability of video games and assist in marketing brands and products to key demographic groups.”

Insertion of ads into video games is a hot topic these days. If PlacementSpot can succeed in bringing on a few early adopters they may be able to beat out the behemoths waiting in the wings.

There is a lot at stake here and it is difficult to believe that a small independent player like PlacementSpot will be able to beat out advertising agencies and even companies like Google which must be interested.