OpenX.org - Take Control Of Your Advertising

OpenX is an open source ad server that is available to those who are looking into alternatives as regards online advertising. This free ad serving software enables users to choose banners and implement the campaigns that they see fit. Once a campaign has been started, the featured tacking system means that you can gather statistics and optimize it on the fly, using the provided interface.

This ad serving platform is available in two different incarnations, namely as a hosted service and as a downloadable software. The latter is featured as ZIP, TGZ and BZ2 downloadables, too.

In addition to that, the site includes a lively community section where those who are using OpenX all over the web convene together and interact with each other. Moreover, by joining the OpenX feedback group users can discuss the ways such a solution can be further developed with the ones directly in charge. So, if you find this platform useful and think there is a contribution you can make, you know just what to do.

“In a market dominated by big advertisers and huge networks, life as a publisher can be tough. Well, OpenX is here to help. We’re an open source advertising community dedicated to helping publishers make more money. Tens of thousands of people around the world have turned to our free ad serving software. With OpenX you're free to choose banners, campaigns and terms that suit you. And our highly sophisticated tracking system means you can gather statistics and optimise campaigns, all from the same simple interface. The result of this flexibility and reporting means that with OpenX, you can take complete control of your advertising. We're here to help you grow your business.”

Advertising over the web is not necessarily an easy task, and such a platform will especially accommodate those who are just starting out.

How will the site advertise itself in order to reach the widest public it can?