NebuAd.com - Delivering HyperTargeted Ads

NebuAd is an advertising firm providing highly targeted ads. They focus on consumer habits and behavior by implementing something they call 'deep packet inspection'. Basically, this tells ISP's what sites you've been looking at so that they can relay the info to marketers who may then tailor their ads to fit the profile of each customer. This service is offered to internet providers, advertisers and publishers. The firm claims that data is collected in a way that individual users can't be identified—it's anonymous. Also any information concerning illegal acts, porn, or anything else people but feel comfortable about is filtered out. While this sort of advertising has privacy advocates on edge, publishers and advertisers are gaining premium ground. They are encouraged to sign up for NebuAd's new beta program.

"NebuAd is transforming the online advertising industry with the first consumer-centric behavioral targeting network.
Through our unique technology and ISP partnerships, NebuAd combines web-wide consumer visibility with micro-targeted ads delivered at the right time in the buying cycle. This network-level approach enables behavioral targeting to finally attain its true promise of a greater scale of impressions, and greater relevance to drive increased revenue per impression.
NebuAd is leading advertisers, publishers and ISPs to a new level of behavioral advertising effectiveness – all while safeguarding consumer privacy."

This time of highly targeted advertising is just the sort of thing that marketers drool over. With the longtail and niche markets expanding, it's much easier for advertisers to get responses from consumers if they don't what they're interested in. NebuAd provides just that.

Will this succeed, or will consumer advocates provide some sort of curb?