nbbc.com - Making Money from Online Video

nbbc is a venture of NBC Universal, which creates a marketplace for digital video syndication. They connect businesses that have video with businesses that want video, with the goal of generating profit for all. The content owner places content on the nbbc platform; the video is paired with advertisements; web publishers access content; and end users view content. Advertising revenue is shared amongst all parties. This site already has many corporate partners, including

The explosion in consumer digital video streaming has created a growing demand for online video content. Content licensors, website publishers and advertisers now have unique opportunities to capitalize on this development.

Online digital video is an unstoppable force on the internet, and this site is capitalizing on all the profitmaking potential from this application.

Is the content provider getting its fair share of revenue from this arrangement or is it slanted towards the corporations? What is the competition for this service?