MyLikes is a new
advertising platform that actually works on
recommendations. That is, people that use the site
recommend relevant likes to others, in a way not that dissimilar to
word of mouth.
What happens then is that people begin gaining
trust for their actions and they can eventually
earn money. The system even makes for donating that money right away if that is what they want.
The idea, then, is that the more relevant you become and the more people that you engage then the bigger income that you could generate as a result.
On the other hand, it is possible to sign up as an advertiser and submit descriptions of your products. Influencers will then read your description, and if they happen to like it they can recommend the product to their followers. When such a
campaign is launched,
advertisers only pay for the actual
number of clicks.
The premise is actually quite interesting. It could make for some highly interesting partnerships, and as a way of reaching out to consumers it has a human/personalized touch that many are going to find a defining factor.