Liftopia takes an online-travel style platform of yield management and online distribution to lift tickets, permitting ski resorts to adjust price points up and down for specific dates, reacting to changes in weather and snow conditions. Founded by former employees of Hotwire.com, Liftopia helps ski resorts generate incremental sales by offering lift ticket discounts to customers in exchange for booking specific ski/snowboard days in advance. How does Liftopia get such great lift ticket deals? The truth is, resorts want you to ski or ride more often. Because you are willing to commit in advance to specific days, and know that you can't cancel your booking once it is done with, Liftopia makes it safe for resort partners to offer exclusive deals through this site. This way resorts can try to get more folks out on the slopes, without hurting their on-mountain prices.