Kontera.com - Creating In-Text Relevance

Kontera.com is an Isreali company (based in San Francisco) that focuses on online advertising. Kontera´s main product, ContentLink™, finds contextually relevant keywords on web pages and automatically matches them to relevant ads and other web based information. Vast numbers of online publishers are currently using Kontera’s service for additive revenue from their content while also offering relevant ads and information to users. The techonology, context and keyword analysis, that Kontera uses is currently patent- pending. This techonology works because it offers clients and customers a more specified online experience with links that are actually useful. People appreciate relevance and don´t want links that waste their time. Basically, Kontera.com does the in-depth searching that normally drivers users mad. These tags are constantly updating to give users the best and more current information available worldwide.

¨Leading international advertisers in a broad range of product categories are achieving improved ROI with ContentLink™ over other advertising vehicles because of the relevancy of the ad to the user’s online experience and immediate frame of mind.

Kontera’s competitive advantage lies in seven years of experience in the In-Text market and its patent pending proprietary textual and content analysis technology. The company has developed and utilizes several proprietary semantic, statistical, linguistic, and yield maximization algorithms to analyze words and parts-of-speech to extract and rank relevant topics and keywords, which are then matched to relevant ads.¨

This company provides publishers, internet users and advertisers a chance to connect through meaningful links. Ad techniques are always in need of improvement, getting the user the best information and service possbile, and Kontera is certainly making this happen. Kontera also provides a way for sites to earn more money from ad revenues. Who doesn´t like that?

How are new sites use this to their advantage? Are smaller sites less likely to find success than larger competitors?